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With his Fall/Winter 2025 campaign, titled EXACTAMENTE, Willy Chavarria moves away from the stillness typical of fashion imagery to explore the fluid motion of real life. The project shifts the spotlight from polished moments to the ongoing rhythm of human experience, turning movement itself into the emotional core of the campaign.
Taking cues from the sociological portrait work of Ari Versluis and Ellie Uyttenbroek, Chavarria constructs what he calls “living portraits”—snapshots of people in motion that show how clothing adapts to the person, not the other way around. Each frame feels both documentary and cinematic, emphasizing the authentic connection between body and garment.
Photographed by Danielle Levitt and brought to life through subtle animation by art director Jess Cuevas, the visuals feature members of Chavarria’s own circle—family, friends, neighbors, and even baristas—who together represent the brand’s inclusive, real-world community.
The accompanying wardrobe embraces this same spirit of ease and elegance: voluminous coats, sharply cut tailoring, and sleek sportswear pieces that convey movement, strength, and comfort in equal measure.
In the words that close the campaign, this season isn’t about presentation—it’s about how clothes live on the body, how they move, and who they represent. With EXACTAMENTE, Chavarria continues to build a language of fashion grounded in humanity, identity, and motion rather than spectacle.
Ph. Danielle Levitt / Willy Chavarria