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Zegna has unveiled a multi-year collaboration with Art Basel, marking a significant step in reinforcing the Italian house’s connection to contemporary art. This partnership underscores Zegna’s ongoing commitment to creativity as a force for social change, extending its longstanding tradition of artistic engagement into a global context.
Art has been an integral part of Zegna’s identity since its founding in 1910 by Ermenegildo Zegna, whose early commissions included murals in Trivero and who laid the foundation for the integration of public art within the natural landscape of Oasi Zegna. These projects reflect the house’s deep-rooted belief in art’s transformative power.
Now, that vision will expand to the global stage, with immersive experiences set to unfold at Art Basel’s fairs in Basel, Miami, Paris, and Hong Kong. These events will fuse art, design, sustainability, and community, positioning Zegna at the intersection of cultural relevance and progressive values.
As part of this new chapter, Zegna will introduce the winners of its “Situated Fellowships”, a fresh initiative that champions emerging talent. The brand will also honor Italian artist Michelangelo Pistoletto, further anchoring its support for influential voices in the contemporary art world.
Photo: Zegna