A$AP Rocky’s Ray-Ban Collab Is Built for Speed, Style, and the Next Dimension

Unveiled during the AWGE show at Paris Fashion Week, A$AP Rocky’s new Ray-Ban Studios collection — dubbed The Next Generation — propels the legacy eyewear brand into a high-octane, futuristic realm. Featuring three new silhouettes — Ultra Wrap 001, 002, and 003 — the drop reimagines Ray-Ban’s signature DNA through Rocky’s warped, wind-swept aesthetic. There’s the bulbous, speed-inflated 001, the hip-hop-rooted 002, and the sleek, aerodynamic 003 — all elevated with mirrored lenses, translucent golds, and glossy black finishes. Packaged in custom collab boxes and cases, this is eyewear made for racing into tomorrow — fast, bold, and gone in a flash.

Photos: Ray Ban