A year into his role as Ray-Ban’s creative director, A$AP Rocky marks the milestone by unveiling his first metal collection for the brand — and, crucially, his first-ever optical designs under the Ray-Ban umbrella.
To frame the moment as more than a product drop, Rocky anchors the launch in a campaign featuring Nas, positioning the collaboration as a meeting point between Ray-Ban’s heritage codes and Rocky’s own aesthetic language. The advert is produced by AWGE (Rocky’s creative agency), reinforcing that this isn’t just endorsement culture — it’s Rocky building a wider visual world around the brand.
On the design side, the collection leans into metallic restraint rather than maximalist spectacle. The core of the range is built around wire frames and rimless (“al aire”) styles, offered both as sunglasses and optical frames. Silhouettes land in two classic territories — oval and rectangular — but rendered with metal finishes and cleaner, more controlled lines than what many might expect from Rocky’s typically louder fashion signaling.
The result is a sharper, more “edited” direction that still expands his creative footprint, widening what his Ray-Ban era can look like beyond statement props into everyday, precision-led eyewear.
Photos: Ray Ban