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In the 10th district of Paris, Acne Studios has unveiled its new headquarters, set within the historic former Gomenol laboratory on Rue des Petites Écuries. Following the success of its Stockholm space in 2019, the House once again turns to architecture as a way of expressing its identity — a blend of sophistication, minimalism, and a reverence for the history embedded in the places it occupies.
Conceived by Jonny Johansson, Acne’s creative director, alongside the Swedish design studio Halleroed, the project preserves the elegance of the 1930s Hôtel Particulier while introducing contemporary interventions. Johansson himself calls it “an ode to the building’s original beauty, accentuating its character.” From the marble sculpture by Daniel Silverin the courtyard to the interplay of gilded moldings, wooden panels, and restored parquet floors with furniture by Lukas Gschwandtner and chandeliers by Sylvie Macmillan, the result is both monumental and intimate.
The former laboratory has been transformed into an exhibition hall, where raw concrete columns and a vaulted glass ceiling contrast with stark white walls. At its center, two bright-pink vinyl sofas by Max Lamb embody Acne Studios’ signature disruptive touch. The space extends into a VIP fitting room, swathed in double-height curtains, a canteenwhere tiled floors meet communal tables, and a stainless steel kitchen that nods to its scientific past.
Light itself becomes architecture, thanks to an installation by long-term collaborator Benoît Lalloz, weaving a luminous thread through the building. As Christian Halleröd notes, the additions are deliberately minimalistic, designed to contrast with — and enhance — the historical atmosphere. The result is a creative temple that feels distinctly Swedishin its honesty, yet entirely Parisian in its grandeur.
