Noah has unveiled its Spring / Summer 2024 lookbook, presenting a distinctive array that encapsulates their signature essence in a novel way.
“Everything that California offered us was absorbed, composed, and layered into a style that is essentially preppy (and sometimes punk, sometimes hip-hop), defining a new Northeastern attitude. As we gear up to open our store in Los Angeles in the coming months, we thought it would be fitting to invite our relatives and friends from the West Coast to breathe life into the collection, all while the sun continues to shine.”
Part of the new Noah SS24 collection is available now, on the Noah website.
Photos: Noah