The synergy between Heaven, Kiko, and ASICS blossoms into an uncharted realm of experimental design, a force capable of tripling the impact of any manifested creation. This enthralling vision materializes in a groundbreaking pair of Mary Janes, drawing inspiration from the Y2K era and infused with a distinctive touch of hyper-femininity. The narrative unfolds in a campaign set amidst the iconic backdrop of New York, where the emerging model takes center stage. In a visually mesmerizing storyline, Kiko Mizuhara is joined by a rat in a series of sequences, navigating the city’s neon-lit streets illuminated by the mesmerizing flashes of cameras.
For this chapter, ASICS undergoes a metamorphosis, reenvisioning its GEL-LOKROSTM silhouette by seamlessly merging the beloved Mary Jane with the innovative GEL-KIRILTM tools. The outcome is a revolutionary iteration, boasting an embroidered upper adorned with stars and an elastic closure system featuring metallic-like straps. This avant-garde design is unveiled in three captivating chromatic combinations: a striking blend of black and gray, a fusion of light blue and silver, and a daring duo in lavender and pink. The incorporation of ASICS GEL technology into the sole injects not just style but also functionality into the footwear.
The creative trio extends their prowess beyond footwear, crafting a spectrum of ready-to-wear pieces that serve as a continuation of the collaborative legacies of Kostadinov and Heaven by Marc Jacobs. This collection aspires to spark fresh material desires and capture the imagination of the younger generation.
Adding an extra layer of artistic flair, Australian creator Spencer Lai and London-based illustrator Alice Bloomfield contribute graphic masterpieces to the collection. Their imaginative works adorn repurposed materials, shaping hoodies, skirts, and long-sleeved T-shirts. These pieces find harmony with crystal beaded accessories and asymmetrical zip-up jackets, infusing an unprecedented artistic essence into the collaborative journey of fashion exploration.
The Heaven by Marc Jacobs and Kiko Kostadinov collection, will be available now, on their official websites.
Photos: Kiko Kostadinov / John Yuyi