Discover your inner farmer with Balenciaga’s new virtual farming experience, designed to raise awareness of biodiversity. Using augmented reality, this fashion house allows users to cultivate crops and learn tools and techniques that can be applied to real-life farming to improve the quality and health of the land. You’ll gain knowledge on important practices such as crop rotation, composting, and waste management.
In conjunction with the launch of this experience, Balenciaga is investing in eDNA technology to measure and monitor levels of biodiversity in the environment. This investment will help companies, landowners, and farmers alike become more aware of the health of the ecosystem. Click here to explore this exciting eco-friendly initiative firsthand.
Photo: Balenciaga