Bottega Veneta recently released “Craft in Motion,” its latest short film, shot at the brand’s workshop located in Montebello Vicentino, a town in northern Italy. Directed by Massimiliano Bomba, the film showcases the fashion brand’s heritage, innovation, and commitment to preserving a unique savoir-faire in the world of fashion.
“Craft in Motion”, premiered on April 17, and provides an unprecedented view of Bottega Veneta’s iconic artisan workshop, which features its famous Intrecciato fabric. The film presents both exterior and interior shots that capture the workshop’s peacefulness and brightness, housed in a restored 19th-century villa. Moreover, it gives an in-depth look into the meticulous manual processes required in producing each design.
“I believe that luxury is something that is felt instead of seen; it is much more personal and emotional for the person wearing the clothes than it is for those watching. I want the wearer to feel empowered without the clothes calling attention to themselves. It is a timeless style, more than a fad”– Massimiliano Bomba