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Moncler has unveiled its global summer campaign that celebrates a timeless wardrobe, designed for year-round use with the brand’s unique DNA and iconic products, given a new twist for warmer weather. Moncler’s Summer 2023 Collection provides protection and performance in all weather conditions, 365 days a year.
Thierry Le Goués has directed the new campaign, capturing the dynamic essence of the new season in an unexpected and dramatic way. Rather than presenting the usual laid-back, easy-going summer mood, the campaign makes a refined and bold statement of intent: Moncler performs just as well on sunny days as it does on rainy days, even during the summer months.
The visual concept offers a dramatic alternative to the typical summery, technicolor flair by featuring stylized shots with a dominant use of monochrome chiaroscuro. The interplay between silky and matte textures, along with sharp angles, adds new dimensions to the detailing on the collection’s lightweight jackets and transitional layers.
Moncler’s summer campaign includes a range of timeless lightweight jackets, tactile fabrics, and warm-weather essentials, which are available at select Moncler boutiques and on the Moncler website.
Photos: Moncler