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OVERSTANDARD – Culture & Creativity
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Rubén Palma

Rubén Palma

Think deep, don't sink

    FASHIONGAMING

    Levis x Nintendo Collaborate on Limited Collection

    by Rubén Palma April 5, 2020
    written by Rubén Palma

    Levis and Nintendo recently collaborated on a new limited edition clothing collection which is only available online, of course. The collection covers both men and women items.

    Shigeru Miyamoto is my design hero. Just thinking about the first time I played Super Mario – a video game about the adventures of an Italian plumber from the mind of a Japanese genius, takes my breath away. A combination of ‘retro cuteness’, sense of humor and fun , has been an inspiration. I’m convinced that playing Super Mario boosts creativity and imagination.

    – Cheung, Senior Vice President of Design Innovation at Levi Strauss & Co.

    In addition to a number of fixed designs, the collection also features a hoodie, sweatshirt and t-shirt that fall under Levi’s customizable concept so you can get your own gamertag embroidered on the clothes?

    The collection is available to buy HERE.

    https://www.instagram.com/p/B-csBy_pRNm/
    https://www.instagram.com/p/B9j6mKrgpUu/
    https://www.instagram.com/p/B9M61z9gU3-/

    Photo: Levis

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