Columbian singer slash icon J Balvin is once again collaborating with legendary fashion brand GUESS for Colores, a collection inspired by his upcoming album with the same titel. The GUESS x J Balvin campaign was shot in his home town of Medellin, Colombia, to make it even more authentic.
The new GUESS x J Balvin Colores collection starts off with a series of pop-up events across Chicago, Los Angeles, Miami and New York ahead of the official launch on March 20.
Check out the collection below and stay tuned to Overstandard for more updates.
Also check out: A Closer Look at j Balvins Super Bowl Halftime-Sneakers
Photo: J balvin / Instagram