Barbour x FREAK’S STORE Reunite for FW25 with a Cinematic Twist in Where Is My Barbour

Barbour and FREAK’S STORE reunite for Fall/Winter 2025, but this time the collaboration feels more like a story than a product drop. Titled “Where Is My Barbour,” the new campaign transforms the iconic wax jacket into a symbol of recognition, memory, and chance encounters—proof that even utility wear can carry emotional gravity.

The short film stars Masaru Kasamatsu and Erika Karata, drifting through an imagined world where Barbour jackets have become universal attire—a shared language rather than a status symbol. When the two characters accidentally swap their coats on a train platform, the mistake triggers a quiet chase through parallel lives, blending nostalgia, anonymity, and subtle intimacy. What unfolds is part fable, part cinematic love letter to the comfort of familiar clothing.

In parallel, the FW25 collection continues to evolve the duo’s signature design language. Classics like the BEDALE and BORROWDALE return, reworked in deeper brown tones and updated silhouettes, while the new TRANSPORT BLOUSON debuts with a tapered hem and minimal structure—a study in restrained evolution. Each piece fuses British heritage with Japanese refinement, maintaining the tactile authenticity of Barbour while embracing the quiet modernism that defines FREAK’S STORE.

Now available online, the Barbour x FREAK’S STORE FW25 collection feels less like a collaboration and more like a mood—cinematic, melancholic, and human, where outerwear becomes a vessel for storytelling.