Share this
For Pre-Fall 2026, the Parisian label turns ancient mythology, astronomy, and travel fantasy into a polished new chapter of its leisurewear universe
Casablanca has always treated travel less as movement than as fantasy. Its world is not simply about arriving somewhere; it is about the atmosphere of arrival — the hotel lobby, the sun-struck terrace, the soft glamour of being between places.
For Pre-Fall 2026, that fantasy travels to Egypt. The Parisian label’s latest collection draws on ancient Egyptian mythology, desert landscapes, astronomy, and the visual language of historic travel, filtering them through Casablanca’s signature vocabulary of silk, colour, sportswear, and cultivated ease. The result is less a literal destination wardrobe than an imagined journey: part postcard, part dream sequence, part luxury escape.
The collection reworks Casablanca’s monogram through mother-of-pearl-inspired patterns, while graphic prints combine hieroglyphic references with the brand’s familiar gradients. It is a visual language built from collision: ancient symbols softened by resort colour, celestial motifs placed on contemporary silhouettes, history transformed into surface and mood.
As always with Casablanca, the clothes move between elegance and ease. The label’s polished leisurewear codes remain intact — fluid shirts, relaxed tailoring, coordinated sets, soft sportswear, and pieces designed to suggest motion even when standing still. But here, the familiar country-club fantasy is pulled into a more cinematic landscape of dunes, stars, ruins, and heat.
The campaign leans fully into that dreamlike register. Shot by Per Appelgren using virtual production technology, the imagery places the collection inside an Egypt that feels deliberately constructed rather than documentary: glowing deserts, surreal skies, and landscapes closer to memory or cinema than travel reportage.
That artificiality is part of the appeal. Casablanca is not pretending to offer anthropology, archaeology, or realism. It is doing what the brand has always done best: building a myth of leisure from references, colour, nostalgia, and longing. Egypt becomes less a fixed place than a visual field through which the house can explore beauty, escape, and the seduction of elsewhere.
What makes the Pre-Fall 2026 collection work is its sense of polish. The references could easily become costume, but Casablanca keeps them inside its own language — soft, graphic, sunlit, and slightly unreal. Ancient motifs are not treated as heavy history, but as fragments inside a broader fantasy of travel.
Photos: Casablanca