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Charaf Tajer’s world has always thrived on excess, elegance, and escape — and for Beach Club 2026, Casablancapushes that universe into full cinematic mode. The collection unfolds like an American road movie, where haute couture polish collides with the sun-bleached grit of surf and skate culture, blurring glamour and rawness into a single, sun-soaked narrative.
Shot across a series of evocative Californian locations — motel rooms, a car park, a time-capsule restaurant frozen in the 1950s, and a legendary swimming pool repurposed as a skate park — the campaign builds a world suspended between nostalgia and immediacy. Each setting amplifies the tension Casablanca thrives on: luxury framed by imperfection, fantasy grounded in real subcultures.
The cast brings that contrast to life. Zoe Panis and Luke Champion anchor the most wistful, cinematic moments through the lens of Corentin Lerux, while Myles Hendrik injects a sharper, contemporary energy. Alongside him, Indie Berlingand Sid Stopnik embody the playful, spontaneous spirit of the coast. Grayson Harivel and Antonio Macek, surfboards in hand, complete the lineup — reinforcing the natural camaraderie and unspoken rituals that define life by the ocean.
Visually, the Beach Club 2026 collection translates Casablanca’s signature codes into a lush, island-inflected iconography. Hawaiian references run throughout, with vivid tropical greens appearing in knitted dresses and crochet pieces, evoking dense vegetation and humid heat. Silk sets and jumpers are decorated with wave and surf motifs, alongside volcano imagery, lotus symbols, and tie-dye treatments that echo both spirituality and leisure.
The house’s recognizable colour-gradient language returns, reworked into a vibrant blue-and-green spectrum across gathered polo shirts, shorts, swimwear, and even a range of children’s pieces. The narrative extends beyond clothing with the inclusion of an exclusive surfboard, further blurring the line between lifestyle object and fashion artifact.
The collection is available now via the Casablanca website and at the brand’s flagship stores in Los Angeles and Paris, offering a fully immersive entry point into a world where couture elegance meets the restless freedom of the Californian coast.
Photos: Casablanca