Gentle Monster x Maison Margiela

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In the aftermath of unveiling diverse collaborative concepts between Gentle Monster and Maison Margiela, the two avant-garde brands have now unveiled a groundbreaking campaign to accompany their upcoming launch.

Photographed by the innovative Jordan Hemingway, this campaign unfolds within a hyperrealistic, dreamlike setting, drawing inspiration from the surreal narrative of Maison Margiela’s Spring/Summer 2024 Co-Ed collection—a tale of a transatlantic flight. The focal point of this artistic endeavor is the exploration of futurism, intricately weaving together craftsmanship and its inherent values. Delving into the profound reasons behind our sartorial choices—whether driven by memories, familiarities, instincts, or gestures—the campaign delves into the complex dynamics that shape how we present ourselves to the world.

Set against a backdrop of unparalleled creativity, the collaborative collection by Gentle Monster and Maison Margiela is poised to make its debut on the fashion scene come March 7, promising a fusion of visionary design and thematic exploration.

Photos: Jordan Hemingway

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