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Levi’s is closing out the summer with a bold tribute to its most timeless staples — the 501 jeans, the Trucker jacket, and the Western shirt. These aren’t just clothes; they’re symbols of rebellion, culture, and identity that have outlived trends and become global style markers.
To celebrate this enduring influence, Levi’s tapped director Glenn Kitson to craft three short films that trace each garment’s cultural history while reimagining their place in today’s landscape. The campaign features Shaboozey, the genre-bending country star reshaping music’s frontier, and Matty Matheson, the beloved chef and chaotic heart of The Bear. Both embody the free-spirited, unruly energy that Levi’s has carried through generations.
Each film zeroes in on one of the brand’s icons — The Jean, The Jacket, and The Shirt — reconnecting their roots to the present while highlighting how they continue to define style and subcultures worldwide.
Ph: Levi’s