Merrell 1TRL Unveil Their Latest Campaign “The Future Trail”

by Rubén Palma
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After shining a light on the pigeon keepers of Brooklyn, back in May, renowned outdoors brand, Merrell 1TRL, have presented their latest collection, in the form of “The Future Trail”, which introduces three new silhouettes, in the form of the Agility Peak 5 Zero, Trail Glove 7, and Hydro Runner Mid models. These silhouettes are not your regular shoes; they represent a departure from tradition and a reimagining of what’s possible in outdoor exploration. The campaign not only spotlight the exceptional performance these trail-ready models offer but also celebrate the adventurous souls who crave for adventures beyond the ordinary trails.

Bringing unparalleled performance to the winter trail. Designed to move you even further from the well-trodden track come rain, sleet, or snow,” is the mantra of the campaign, which unveils a captivating narrative from two unique angles, chronicling the adventures of an urban runner and a photographer. As the urban runner pushes the limits of the trail, the spotlight gracefully falls upon the remarkable performance and waterproof capabilities of the footwear. This campaign intricately explores the intimate bond between the photographer and the urban runner, shedding light on the artistry of capturing extraordinary moments and the creative experimentation with visual techniques. This dynamic duo collaboratively transforms these moments into mesmerizing works of art.

Per usual for the innovative American brand, the collection boasts of high quality materials and comfort. The Agility Peak 5 Zero GTX combines GORE-TEX® breathability with recycled materials for exceptional grip. The Trail Glove 7 prioritizes natural movement with Merrell Barefoot 2 design, GORE-TEX® protection, and Vibram® Ecostep Recycle traction. For backcountry enthusiasts, the Hydro Runner Mid GTX offers GORE-TEX® waterproofing, a flexible recycled EVA cage, and shock-absorbing Super Rebound Compound – each shoe offers innovation for your adventures.

The Merrell 1TRL “The Future Trail” Collection, is available now, on the Merrell 1TRL, website.

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