Dior has officially confirmed what the industry long suspected: Jonathan Anderson will become the new artistic director of the brand’s women’s and haute couture lines, in addition to his previously announced role at Dior Men. The decision marks a bold move to establish a unified creative vision at a pivotal moment for the Maison’s future.
Anderson’s appointment follows his transformative decade at LOEWE, where since 2013, he has reshaped the house into a beacon of contemporary luxury. His aesthetic—equal parts sculptural, conceptual, and street-aware—has pushed boundaries while maintaining a deep respect for craftsmanship and material intelligence, elevating the Spanish brand to global prominence.
The news arrives in the midst of a commercial downturn for parent group LVMH, which reported a decline in fashion and leather goods sales from €9.5 billion in 2023 to €8.7 billion in 2024. Dior’s hope is that Anderson’s cultural fluency and creative edge will reignite desire for the brand and reconnect with emerging audiences.
His Dior Men debut is slated for June, followed by his first women’s collection in September, and finally, his vision for haute couture will be unveiled in January 2026. It’s a new chapter for Dior—bold, unified, and ready to be rewritten.