Introducing Fear of God Athletics, the latest addition to Fear of God‘s athletic apparel range, emerging on the scene three years after revealing a partnership with adidas.
This debut is marked by a promotional campaign immersed in earthy tones and subtle biblical influences, spotlighting an array of items including high-tech jackets, cozy sweatshirts, sleeveless tops, and an assortment of accessories. Jerry Lorenzo, in the brand’s official announcement, emphasizes that the Athletics line represents a pivotal component in Fear of God’s brand architecture, complementing the existing eponymous line and ESSENTIALS.
Prepare for the revelation of Fear of God Athletics on December 3, accessible through its official website and the adidas CONFIRMED platform.
Photos: Fear of God