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OVERSTANDARD – Culture & Creativity
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Fear of God

    FASHION

    Fear of God Unveils New Sportswear Line in Collaboration With adidas

    by OVERSTANDARD November 29, 2023
    written by OVERSTANDARD

    Introducing Fear of God Athletics, the latest addition to Fear of God‘s athletic apparel range, emerging on the scene three years after revealing a partnership with adidas.

    This debut is marked by a promotional campaign immersed in earthy tones and subtle biblical influences, spotlighting an array of items including high-tech jackets, cozy sweatshirts, sleeveless tops, and an assortment of accessories. Jerry Lorenzo, in the brand’s official announcement, emphasizes that the Athletics line represents a pivotal component in Fear of God’s brand architecture, complementing the existing eponymous line and ESSENTIALS.

    Prepare for the revelation of Fear of God Athletics on December 3, accessible through its official website and the adidas CONFIRMED platform.

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    Photos: Fear of God

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    November 29, 2023 0 comment
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  • FASHION

    Fear of God Releases Second Drop of ESSENTIALS for Spring 23

    by OVERSTANDARD April 5, 2023
    April 5, 2023
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  • FASHION

    Fear of God to Present Collection on the Runway For the First Time

    by OVERSTANDARD March 23, 2023
    March 23, 2023
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  • FASHION

    Fear of God and Adidas Announce Long-Term Partnership

    by OVERSTANDARD December 23, 2020
    December 23, 2020
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  • CULTUREFASHION

    Fear of God Drops a T-Shirt to Support Gianna Floyd

    by OVERSTANDARD June 5, 2020
    June 5, 2020
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