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Gucci’s latest Cruise collection marks a powerful and emotional return to its roots in Florence, where the iconic Italian fashion house was founded in 1921. In a bold yet natural move, Gucci presented the collection at Palazzo Settimanni, a 15th-century building that now serves as the brand’s archive. The palace acts as a time capsule, embodying the essence and heritage of Gucci’s history.
The collection mirrors the spirit of Florence, seamlessly blending Renaissance aesthetics with modern flair. Rich materials like brocades, velvets, silks, and lace dominate the garments, embracing a fearless approach to opulence. Contemporary touches come through in the accessories, most notably in the introduction of the Giglio bag, named after the lily, Florence’s emblem. This piece captures Gucci’s dialogue between past and present, making it an immediate object of desire.
Leather, a hallmark of Gucci since its early days as a luxury luggage maker, makes a strong appearance, particularly in designs like the Horsebit. The classic GG monogram returns as a unifying motif across clothing and accessories. Meanwhile, a new silhouette—featuring sharp shoulders and sinuous lines—offers versatile styling for both daytime strolls and elegant evening affairs.
There’s a distinct cinematic quality to the entire presentation. Gucci revives its signature glamour and drama, affirming that fashion is not just about wearing clothes, but about embodying a narrative. This was symbolically reinforced when the models left the Palazzo and walked through the streets of Florence, bridging heritage and the contemporary world.
According to CEO Stefano Cantino, this return is both a tribute and a reaffirmation of Gucci’s connection to culturaland artisanal heritage. For Gucci, the archive is not just a repository, but a living space—a dynamic resource where its identity codes are continuously reinterpreted.
In a fashion era obsessed with archival revival, Gucci doesn’t just look back—it brings its archive to life, proving that heritage is best honored through evolution, not preservation alone.
Photos: Gucci