The iconic clothing brand Levi’s presents their new SS20 campaign starring Hailey Bieber and Jaden Smith, in which they want to highlight the optimism of the youth in these uncertain times. The company that shaped the most famous denim of all time shows us a lookbook with two of the most influential young personalities in the world.
Conceived with music and optimism in mind, and reflected in summer festivals, the collection features all kinds of apparel, such as shirts, tops, jackets, shorts and of course jeans.
The campaign is accompanied by an open letter from Jen Sey, vice president of Levi’s, in which she advocates respecting confinement and turning the situation around in the face of the cancellation of all kinds of events due to COVID-19.
Photos: Instagram / Levis