Massimo Osti, an Italian designer, gained recognition primarily as the visionary behind Stone Island and C.P. Company. At present, the latter is introducing Massimo Osti Studio, a fresh brand committed to upholding an inventive and experimental approach to fashion while honoring the designer’s legacy.
Scheduled for its premiere at the upcoming Paris Fashion Week in January, the brand, creatively led by Robert Newman, will be treated as an entirely independent venture. It won’t serve as a repository or commemorative entity for Massimo Osti. Lorenzo Osti, the son of Massimo Osti, emphasized, “We wanted to isolate it to keep it pure and clean, to have the ability to experiment 360 degrees without risking possible confusion about what C.P. Company is“.
