Peachy Den is back with its Fall/Winter 2025 campaign, and this season the brand taps its own founder, Mia Khalifa, as the face — a move that instantly sets the tone. Khalifa’s mix of confidence, playfulness, and unapologetic femininity matches the collection’s spirit: a love letter to 1970s London, with all the swagger, shine, and irreverence that era still represents.
The clothes lean into texture and attitude. There are faux furs, flashes of animal print, and the kind of sharp tailoringthat borrows from glam-rock silhouettes without ever sliding into costume. Peachy Den keeps one foot firmly in streetwear too, folding in two-piece sets, double denim, and baggy trousers, creating looks that jump between nightlife, day-to-day chaos, and party-season mischief.
Hero pieces include the Cicely set in animal print, a standout that channels wild energy without losing the brand’s sleekness; the Lita jeans, tailored but lived-in; and the Stevie trousers, a low-rise cut that feels somewhere between off-duty rockstar and early-2000s nostalgia. But the crown jewel is the Patti coat — a deep-brown faux-fur silhouette that swallows the body in the most glamorous way possible.
The campaign, shot by Ilya Lipkin and styled by Clare Byrne, positions Khalifa as a kind of contemporary Hollywood muse — sultry but disarming, polished but knowingly chaotic. She slips into Peachy Den’s universe like she’s lived there forever: part Bardot fantasy, part East London street energy.
