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LOTTO, one of Italy’s most influential sportswear labels, has unveiled its Autumn/Winter ’25 collection, marking a bold continuation of its rebrand under Japanese Creative Director Hiromichi Yumoto. Comprising 14 pieces of apparel and accessories, the collection bridges heritage and contemporary fashion, positioning the brand firmly within today’s global style conversation.
This new chapter reinterprets archival logos and the brand’s historic colour palette, refreshing them with refined silhouettes and modern design codes. The lineup celebrates LOTTO’s evolution while staying connected to its sportswear DNA.
Key highlights include pullovers and knitted scarves stamped with the “Milan to New York to Tokyo” print—a striking emblem of LOTTO’s international presence across fashion capitals. Meanwhile, jerseys and fleece pullovers are marked by bold graphics and oversized branding, contrasted with the understated ease of loose joggers and classic sweatshirts. This balance creates a dialogue between statement-making energy and everyday wearability.
The collection will be released Friday, September 12, available both at URBAN RESEARCH’s online store and across its nationwide locations.
