Prada SS24

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Miuccia Prada and Raf Simons make a captivating return, offering a fresh take on masculinity—liberated and rediscovering the essence.

At the Fondazione Prada, a grand silver structure sets the stage for the new season. Accompanied by rock music featuring Nine Inch Nails’ “Closer,” the Prada man confidently moves down the runway, inviting us to join in the experience. Suddenly, a viscous liquid descends from the ceiling—an embodiment of Miuccia Prada and Raf Simons’ fluid exploration.

Beginning with the simplicity of the white shirt, the collection introduces the concept of expansion. It amplifies an idea, creating a paradox between the silhouette and materiality, challenging the traditional lines of masculine suiting with inherent flexibility.

Tailoring elements evolve the notion of expansion into intricate three-dimensional embellishments adorning shirts. The concept of floral prints is reinvented through the application of bouquets and fringe. Utilitarian pockets shed their practical purpose, instead becoming decorative elements. Vests transform into expedition garments, featuring an abundance of pockets.

Prada SS24 represents the emancipation of the classic suit, liberating masculinity itself. The ultimate aim is to foster constant awareness of the inner body and its freedom. Achieving this liberation, as Miuccia shared backstage at the fashion show, can be a challenging endeavor for both designers. Nonetheless, this creative duo has demonstrated their expertise in imbuing the male wardrobe with a newfound lightness.

In this collection, Miuccia Prada and Raf Simons present a proposal that celebrates a liberated masculinity, embracing the essential while pushing boundaries and embracing fluidity.

Photos: Prada

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