MSCHF

The Brooklyn collective links up with the historic Italian club and Hummel for a capsule that drags calcio into the strange space between sport, fashion, and provocation

Football has become one of fashion’s favourite languages, but MSCHF was never going to enter the game politely.

The Brooklyn-based art collective has teamed up with LR Vicenza and Hummel on a limited capsule collection that treats the Italian club less like a traditional team and more like a cultural object to be remixed. It marks MSCHF’s first official creative role inside a sporting institution, bringing its taste for absurdity, internet logic, and controlled chaos into the visual world of calcio.

The partnership makes more sense than it first appears. LR Vicenza, founded in 1902, is one of Italy’s historic football clubs, with a red-and-white identity that already carries more than a century of memory. The club is backed by OTB Group, the fashion company linked to Diesel and Maison Margiela, which gives this project a natural bridge between football heritage and fashion-world experimentation.

MSCHF’s intervention does not erase that history. It distorts it. The capsule reworks Vicenza’s visual codes through a new logo treatment, turning the club’s crest blue and adding the collective’s familiar exclamation-mark energy. Across the release, football uniform becomes something more unstable: part kit, part merch, part inside joke, part wearable disruption.

The collection includes a jersey, shorts, hoodie, T-shirt, cap, scarves, and a flag, with Hummel grounding the project in real sportswear construction rather than pure concept. The jersey is priced at €124, a nod to Vicenza’s 124-year history, while the wider capsule moves between pitch-ready pieces and lifestyle objects made for people who may care as much about the image of football as the match itself.

Then there is the slogan: “Golf Sucks.” It appears across the capsule like a deliberately childish provocation, collapsing sport rivalry, meme logic, and MSCHF’s own history into one blunt phrase. The campaign was shot on a golf course, turning the wrong playing field into the perfect stage for a football collaboration that does not want to behave like one.

That is what makes the project interesting. It arrives at a moment when football clubs are no longer just teams, but visual worlds — with shirts, crests, scarves, pre-match outfits, and supporter rituals all circulating through fashion and street culture. MSCHF understands that a club identity can now be worn by people far outside the stadium, especially when it carries enough graphic tension.

For LR Vicenza, the collaboration pushes a historic Italian club into a wider global conversation. For MSCHF, it is another opportunity to contaminate a familiar system from the inside. And for everyone else, it is a reminder that football’s most interesting new uniforms may not come from tradition alone, but from the moment tradition gets slightly vandalised.

The MSCHF x LR Vicenza x Hummel capsule is available from now, online, through Hummel, and at the LR Vicenza store in Vicenza.