Saint Laurent has always understood the power of a body in motion. A shoulder turning. A heel striking the floor. A pair of sunglasses hiding more than they reveal. Under Anthony Vaccarello, that language has become even sharper: cinematic, nocturnal, controlled, and charged with the kind of glamour that looks effortless only because every detail has been engineered.
For Fall/Winter 2026, the house returns with a new video campaign shot by Talia Chetrit, starring Connor Storrie, Rosé, and Liu Wen. Set to Milli Vanilli’s “I’m Gonna Miss You,” the campaign follows its cast dancing through the season’s world, turning Saint Laurent’s wardrobe into something less static than fashion imagery usually allows.
The casting matters. Connor Storrie, recently named an ambassador for the house, stands at the centre of the campaign after appearing at Saint Laurent’s latest Paris show alongside names including Madonna and Charli xcx. Rosé, already an official face of the maison, brings her own kind of polished pop magnetism, while Liu Wen adds the quiet precision of a model who knows how to make minimal movement feel monumental.
What makes the campaign work is its refusal to over-explain itself. There is no heavy narrative, no complicated concept, no forced message about modernity. Instead, Vaccarello lets the codes speak: eyewear, pump heels, bags, sharp silhouettes, expensive darkness, and bodies that seem to move somewhere between private party and fashion film.
That simplicity feels very Saint Laurent. The house has long built desire from restraint, turning black clothing, lean tailoring, leather, sunglasses, and attitude into an entire mythology. Here, the Fall/Winter 2026 collection embraces versatility across garments and accessories, but the mood stays tightly controlled: elegant, sexual, slightly distant, and impossible to mistake for anyone else.
The choice of Talia Chetrit also gives the campaign an interesting edge. Her work often plays with looking, performance, self-consciousness, and the tension between intimacy and staged image-making. In the context of Saint Laurent, that sensibility makes the campaign feel less like a catalogue and more like a charged fragment from a night that has already started to blur.
Photo: Saint Laurent