Pharrell Williams opens the saloon doors on a reimagined West for Louis Vuitton‘s Fall/Winter 2024 campaign. Sun-bleached denim shimmers like desert mirages, forming head-to-toe looks that whisper of tumbleweeds and dusty trails. But this frontier is no dusty cliche. Boots gleam with a futuristic sheen, and wide-brimmed hats cast cool shadows over intricate beadwork by Lakota and Dakota artists. Their stories, woven in threads and pigments, breathe life into the landscape, transforming the rugged mountains – captured by Californian lensman Colin Dodgson – into a canvas of heritage and innovation.
Photos: Louis Vuitton / Colin Dodgson