Matthew M. Williams has left the house — literally and figuratively. After parting ways with Givenchy in early 2024, the designer debuts a personal venture that deliberately avoids the word “brand.” This is not a fashion label, but a project— stripped of spectacle, corporate layers, and outside noise.
Presented quietly during Paris Fashion Week without a runway or hype machine, the project begins with two core pieces: Japanese denim and white T-shirts. Essentials, honed to perfection. Williams insists on radical simplicity — no overdesign, no filters. Every element, from weaving to knitting to shoemaking, is done by trusted partners in Japan, the US, and Spain, and coordinated directly by Williams himself.
While 1017 ALYX 9SM is known for its industrial-tech DNA, this new direction is pared down, personal, and tactile. It’s a reaction to the machine he helped fuel — a return to authentic process, material quality, and wearability over narrative. No logos, no manifesto, just clothes that feel real.
The move reflects a broader shift happening in the industry: designers reclaiming autonomy by stepping outside the house codes and fashion cycles. For Williams, it’s less about legacy, more about believability.