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Inside the Madrid creative studio’s new workspace, the first thing you meet is not a front desk, but a strange little store built around floppy disks, touch, and discovery
The office reception has usually been designed to make you wait. A desk, a chair, maybe a plant, maybe a logo on the wall. It is architecture at its most obedient: polite, functional, forgettable.
At Jungle’s new offices in Méndez Álvaro, Madrid, that first encounter has been reimagined as something more playful. Instead of a conventional reception area, visitors step into a hybrid retail installation created by YYPLUSPLUS, where the logic of the shop, the archive, and the interface all collapse into one tactile object.
The project is built around Jungle Off-Site, Jungle’s merchandise line. But rather than displaying products in the usual branded-office way, YYPLUSPLUS has turned each item into a kind of physical file. The products are represented through custom-designed diskettes inspired by 1990s floppy disks, complete with the familiar plastic tactility of early digital culture.
Those diskettes sit inside a central island that functions both as a reception counter and as an exhibition surface. Visitors are invited to pick them up, handle them, choose them, and insert them into a wall-mounted viewing terminal, where they can explore the products through a 3D interface.
What makes the space interesting is the way it pushes against the smoothness of contemporary shopping. In a world of optimised recommendations and algorithmic shortcuts, the project brings back the slower pleasure of searching for something yourself — the feeling of digging through records, books, tapes, or old software, not quite knowing what you will find.
There is something almost nostalgic in that gesture, but not in a sentimental way. The floppy disk becomes less a retro prop than a symbol of friction: a reminder that objects used to ask to be touched, opened, inserted, read. YYPLUSPLUS uses that memory to make the act of browsing feel physical again.
The wider office was designed by MIL Studios, with YYPLUSPLUS also responsible for Jungle’s I-D room, placing the reception project inside a broader workplace environment where branding, design, and experience are allowed to behave less like corporate decoration and more like spatial storytelling.
